Tebo Samaniego
Comunicación Creativa y Publicitaria
Entradas más recientes
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Marketplace Maestro: The GPT That Optimizes Your Listings on Amazon, Mercado Libre, and Shopify
Read more: Marketplace Maestro: The GPT That Optimizes Your Listings on Amazon, Mercado Libre, and ShopifyEvery online seller knows the moment. You have the product, the price, the photos — and then you sit down to write the listing and freeze. Marketplace Maestro is a custom GPT built to break that cycle: optimized titles, bullets, descriptions, keywords, A+ Content, FAQs, and ad suggestions for Amazon, Mercado Libre, and Shopify —…
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SIGNAL REMAINS: What I Learned Building a Dark Electronic Project With AI as the Engine
Read more: SIGNAL REMAINS: What I Learned Building a Dark Electronic Project With AI as the EngineThere’s a specific moment in any creative project where the concept either holds or collapses. You’ve built the framework, you’ve written the manifesto, you’ve convinced yourself it makes sense — and then you have to make the actual thing. With NØRR, that moment happened somewhere between the fourth single and the EP. I’m not going…
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From “Dale Alegría” to “Nadie Crece Solo” REDNI’s Voice
Read more: From “Dale Alegría” to “Nadie Crece Solo” REDNI’s VoiceHow a creative strategy for a cause campaign can grow into a national movement. Since 2023, I’ve served as Creative Director at Norlop VML, leading the communication strategy for Fundación REDNI — Ecuador’s most active civil society organization fighting chronic child malnutrition (CCM). What started as a campaign brief became a brand-building project: campaign after…
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Duo Is Dead.Long Live the Brand.
Read more: Duo Is Dead.Long Live the Brand.Duolingo killed its mascot and broke the internet. Here’s what the Death of Duo campaign really teaches us about brand identity — and why virality alone isn’t enough.
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